Major potential for Sweden and Swedish businesses at Expo 2025 in Japan

The agenda for Sweden’s national day activities includes promoting Sweden, meetings with Japanese counterparts and cultural elements. Around 28 million visitors are expected to take part in Expo 2025.

“Sweden’s participation in Expo 2025 will create business opportunities for Swedish businesses while helping increase new investments in Sweden. It will also strengthen Sweden’s brand in Japan, which is a very important market and partner in an increasingly geopolitically challenging world,” notes Mr Dousa.

Sweden’s participation in the world expo and in the joint Nordic pavilion will focus on innovations and solutions for the green and digital transitions. It will also provide an opportunity to demonstrate the strategic partnership with Japan and further strengthen exchanges around research, students, culture and lifestyle issues. Swedish participation is a joint initiative between the state and business community that represents the largest promotional effort in Japan of the decade and offers major potential for business opportunities for Swedish businesses. Participation in Expo 2025 is a concrete expression of the focus on Asia that the government presented in its strategy for foreign trade, investment and global competitiveness.