New national market surveillance strategy
Published
The Government has adopted a new national market surveillance strategy for 2026-2029. The strategy aims to make it easier for businesses to act correctly and to counter problems associated with eCommerce involving products from countries outside the EU. It also aims to increase the use of new technologies and AI and enhance expertise in these areas.
“eCommerce is positive and has increased the range of goods available to many people. But there must be a level playing field in terms of competition. The challenges currently associated with eCommerce and the Chinese platforms are huge, and have implications with regard to potentially dangerous products and negative impacts on our competitiveness. This new national strategy will boost our market surveillance and demonstrate that we take the problems encountered by Swedish businesses and consumers seriously,” says Minister for International Development Cooperation and Foreign Trade Benjamin Dousa.
Swedish Customs and a total of 13 market surveillance agencies will be involved in implementing the strategy. Alongside the strategy, the responsible government agencies will also be tasked with increasing their collaboration at both national and EU level on the challenges associated with the increase in eCommerce.
Press contact
Press Secretary to Minister for International Development Cooperation and Foreign Trade Benjamin Dousa
Phone (switchboard) +46 8 405 10 00
Mobile +46 76 764 06 21
email to Lukas Zeiler
About the strategy
The new market surveillance strategy applies for the period 2026–2029 and has been drawn up in accordance with Article 13 of the EU Market Surveillance Regulation.
The priority areas of the strategy for 2026–2029 are:
• Development via new technologies
• Market surveillance for more secure eCommerce
• Making it easier for businesses to act correctly
Additional eCommerce-related assignments
In the area of eCommerce, to the extent it is relevant based on their market surveillance responsibilities, government agencies must also:
• participate in the Market Surveillance Council’s activities concerning eCommerce;
• obtain the views of other agencies and actors of relevance to efforts to ensure more secure eCommerce, such as the Swedish Agency for the Media, the Swedish Competition Authority, the Agency for Digital Government and relevant industry organisations and businesses; and
• prioritise work on joint projects within the EU that contribute to improved and more effective market surveillance of eCommerce.
